During the early 1990s, McLeod Sports Medicine established the McLeod Sports Medicine Heart Challenge, a Florence area community-based USATF certified 5K and 10K run/walk where participants were able to be involved in a race that would benefit personal health. The Heart Challenge was also established to raise money for the McLeod Athletic Excellence Award. The award was soon renamed the Geoffrey Kier Memorial Athletic Excellence Scholarship to honor the memory of the former McLeod employee who died of meningitis in 1998. Today, this race continues the tradition of raising money for deserving student-athletes in the Florence community. Geoffrey’s parents, Frank and Sally, continue to donate to the scholarship fund to keep their sons memory alive.
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